Commercial Operations for Scaling Businesses
Your commercial infrastructure determines how fast you can scale. Strategy, systems, and partnerships built for sustainable growth.
Fractional CCO / COO Services
Commercial & Digital Strategy
Commercial strategy gives growth a deliberate direction. Leadership teams gain clarity on market positioning, go-to-market execution, and the operational structure required to deliver results.
What we cover:
Go-to-market strategy and execution planning
Market positioning and competitive analysis
Commercial restructuring aligned with growth targets
Revenue models validated against operational capacity
Digital channel strategy prioritised for impact
The Outcome: A commercial roadmap with defined priorities, measurable targets, and the operational structure to deliver against them.
Sales Pipeline & CRM Design
As revenue teams grow, sales infrastructure needs to scale with them. Well-designed pipeline architecture and CRM systems give leadership clear visibility and forecasting they can trust as the organisation expands.
What we cover:
Sales process architecture and stage design
CRM implementation and optimisation (Outseta, Hubspot, Airtable)
Analytics frameworks that support accurate forecasting
Sales enablement and playbook development
Lead scoring and qualification frameworks
The Outcome: Sales infrastructure that provides leadership visibility, and maintains execution quality as the team scales.
Automating commercial workflows has a running cost as well as a build cost. Our AI Automation Pricing and Cost Calculator puts real numbers against common business workflows, across nine models from three providers, in five currencies.
Partner Program Development
Channel partnerships drive significant growth when structured with intent. The right design builds qualified pipeline, with partners equipped to sell and deal economics protected on every transaction.
What we cover:
Channel strategy and partner identification
Partner onboarding frameworks and enablement
Co-selling processes that protect deal economics
Partner performance tracking and optimisation
Partner marketing and joint go-to-market planning
The Outcome: A structured partner program that generates qualified leads and clients.
Enterprise Deal Execution
Complex B2B transactions require rigorous commercial preparation, from business case development through contract negotiation and delivery.
What we cover:
Business case development and ROI modelling
Proposal and RFP response strategy
Contract negotiation and deal structuring
Executive stakeholder management
Implementation planning that ensures successful delivery
The Outcome: Complex deals that progress efficiently. Business cases that withstand procurement scrutiny, proposals that address executive priorities, and negotiation expertise at critical moments.
Executive & Sales Leadership Coaching
Scaling commercial teams requires leaders who can think clearly under pressure. Coaching develops that capability through structured dialogue and the right questions at the right time.
What we cover:
First-time sales leaders navigating the transition from individual contributor
Commercial executives facing strategic inflection points
Leadership teams working through alignment and decision-making
Executives managing integration into new organisations post-acquisition
Sales managers developing their own coaching capability
The Outcome: Leaders who find their own clarity, make better decisions, and develop teams that perform independently.
What is a Fractional Chief Commercial Officer (CCO)
A Fractional Chief Commercial Officer gives scaling businesses senior commercial leadership on a part-time, ongoing basis. The role owns the commercial strategy, decides which markets and channels deserve the investment, puts the sales and partner infrastructure in place, and stays accountable for the number as the business grows.
The engagement covers the decisions that carry weight. The GTM strategy, pricing and deal structure, the sales infrastructure your team sells through, channel and partner economics, and the enterprise negotiations where experience changes the outcome. Your team runs the day-to-day selling, with the structure and the playbooks in place to do it confidently.
The point arrives when revenue growth starts depending on structure rather than effort. When deals are won on relationships that live inside one or two people. When forecasting is a conversation rather than a number. When enterprise buyers arrive with procurement processes the team has not sold through before. When the commercial function has outgrown the founder's own capacity to run it, a CCO can be a good fit for your organisation.
A Fractional CCO owns the commercial number and the infrastructure that delivers it. The strategy, the pipeline architecture, the partner programme, and direct involvement in the negotiations that carry the most weight. The same person stays with the work from the first assessment through to the results, and your team holds the client relationships throughout.
Fractional commercial leadership sits within the £5,000 to £14,000 per month range that applies across our fractional executive engagements, set by time commitment and scope. A discovery conversation establishes what the role needs to cover before any commercial discussion, so you know what you are buying before anyone talks price.
Defined scope commercial work runs from 30 day sprints to six month transformations. The first movement usually shows in pipeline quality rather than closed revenue. Forecasting accuracy, deal structure and sales infrastructure improve first, and revenue follows as the rebuilt pipeline matures. You will see the leading indicators well before the lagging ones.
Why Scaling Businesses Work With Us
Senior commercial expertise on a fractional basis. Strategy and execution delivered by experienced leaders.
Fractional CCO and COO capability
C-suite commercial leadership integrated directly into your operating rhythm. Strategic direction and execution combined in a single engagement.
Strategy and execution delivered by the same team
Commercial strategy, foundational systems, and high-stakes execution. Major negotiations, complex deal structures, and strategic implementations handled at the leadership level.
Systems designed to scale
Commercial infrastructure built for revenue expansion. Pipeline architecture, CRM systems, and partner programs that grow with the business.
Senior expertise, directly delivered
Engagements maintain leadership continuity from strategy through execution.