Semra brings over 20 years of commercial aviation leadership across route and revenue management, network strategy, and operational planning. Her career spans senior roles at Turkish Airlines, Atlasglobal, and Georgian Airways, with executive responsibility for sales and marketing across Asia, the Far East, and the United States. As Chief Commercial Officer at Atlasglobal, she led network expansion, pricing strategy, and the development of new routes within hub-and-spoke operations.

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An industrial engineer by training, Semra holds two master's degrees in marketing and international trade and logistics, and is currently completing a PhD in Business Administration. She has co-authored a textbook chapter on airline planning and contributes regularly to academic forums on aviation strategy.

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At RRCEO, Semra leads aviation and transport strategy engagements, with growing focus on the application of AI to commercial planning, revenue optimisation, and operational decision-making. Industry experience and analytical rigour combine in equal measure.